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| Chris Marlow is truly a direct response expert. From concept to copy to finish, Chris has helped us to create a number of fresh, innovative, and successful campaigns. Her strong background writing for a variety of IT industry clients has enabled her to understand the needs of our highly-educated target audience of computing professionals." – Brian Hebert, Association for Computing Professionals Marketing & Communications Manager New York, NY |
Company: Symantec
Product: Norton AntiVirus
Offer: Norton Anti-Virus Trial CD-ROM
Description: Here we used a "push-pull" approach with heavy personalization.
A 3-D "lock box" containing a
recorded message plus a trial CD-ROM went to CEO-level targets, and
encouraged the passing down of information to MIS. At the same
time the MIS Manager received a sales letter with reply, offering the
CD-ROM trial and encouraging dialog with the executive who received
the 3-D package.
Other Copywriting
Samples:
Network Associates
Tektronix
