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Chris Marlow is truly a direct response expert.
From concept to copy to finish, Chris has helped us to create a number of fresh, innovative, and successful campaigns. Her strong background writing for a variety of IT industry clients has enabled her to understand the needs of our highly-educated target audience of computing professionals." – Brian Hebert, Association for Computing Professionals Marketing & Communications Manager New York, NY |
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Company: Tektronix
Product: Test and measurement tool
Offer: A FREE publication, "The ABCs of Probes"
Description: An understanding of the no-nonsense mindset of the targeted engineering audience drove the creative on this lead-generating mailing. A plain #10 envelope, short letter, and to-the-point brochure garnered a double-digit response from this difficult-to-motivate audience. The results of a split test between a plain envelope and one with teaser copy confirmed this group's general dislike of advertising. The plain envelope far outpulled the teaser envelope.
Other Copywriting
Samples:
Symantec
Network Associates
Extensis
